Kronenbourg 1664 Wheeled Rolling Shelf Rack

One of the challenges retailers face daily is clearing out as much room as possible in their stores. For this project, we were tasked with creating a Kronenbourg 1664 wheeled storage cabinet in order to maximally optimize store space. Brilliantly rising to this challenge, we developed this practical item as a way to also promote the complete portfolio of the brand so that the consumer would discover the identity of the business and the brand's other available products. The PVC panels are interchangeable, which makes it easy to adjust the brands and messages displayed on the cabinet's side.