Holland, the land of the bicycle. Such was our initial inspiration when Grolsch entrusted us with the task of creating a gift with purchase that would be impactful. The goal: incite merchants and clients to think about Grolsch the next time they buy beer by having them participate in an exceptional contest.
Holland is known for its flat landscapes and pioneering cycling infrastructures. We therefore wanted to offer the total Grolsch experience by creating a functional customized bike in the brewery’s image. A daring and surprising project that has put many smiles on people’s faces!