Launching a product is an art form that doesn’t come naturally to just anyone – it’s pretty much make or break. The goal of this project was to have a real impact on the market by launching a new Carlsberg beer. By following the guidelines and respecting the identity of the brand, we created an all-in-one box for true enthusiasts of this legendary beer. Can, glass, headset, bag and hat – each item has been customized with the company’s image, with a final product meant to be dynamic and unique. The ideal tool for a market entry that won’t go unnoticed.